Hello. Tim here.
There's never been a better time to start a business. A year from now, you will wish you started today.
Digital Commerce Partners is the content marketing and SEO agency from me, Brian Clark, and Jon Nastor.
Ready to level up? Click here to see if we are a good fit.
1. How to REALLY Use SEO to Close Deals, Generate Revenue, and Grow Your Profits
Why should you take SEO seriously?
Because SEO generates sales.
If you want to grow your business, close deals, and put money in your bank account, then SEO is probably your best option.
The best part about SEO is that it works for you over time. I've written articles years ago that continue to generate signups, sales, and conversions for me today.
I will teach you the step by step breakdown you can use to SEO your website and generate sales for your business.
2. How to Handle Your First Recession
On this week’s episode, Ethan and I talk through lessons learned from past recessions, including data from 100+ businesses on what helped them succeed (or fail) and hands-on experience on everything from pricing to partnerships.
This was a fun episode.
Click here to listen on iTunes and click here to listen on Spotify.
P.S. - We have gotten so much love from the podcast recently. This week, we got a shoutout from @hikingwithshawn and another one from @VishRaj.
3. Why Most Creators are Financially Doomed
Why most creators are financially doomed, speaking as someone w/ over 4.5 million followers across all of our platforms
July 5th 2022
This is one of the most important and yet most underrated tweets I have read in years.
Kevin is a prime example of what can happen when people fall into the creator trap. Likes and views and shares feel good, but in the final analysis, many of these metrics have a very low correlation to revenue and profits.
Views are not dollars. Followers are not dollars. Dollars are dollars.
Most of you dream about creating a personal brand and ignore the business elements around it because "you want to focus on doing creative work." So you depend on ad revenue or dream of getting sponsorships for your content, but this is a fools strategy.
The market has decided that creative work on it's own is worth very little. The market will pay you a few tenths of a penny to watch your video, which is why YouTubers and influencers are always begging for sponsorship deals.
Instead of being pushed around by big tech ad platforms, you should develop your own products and services and use your content to promote yourself and your business.
I've been preaching this for years, and yet so few people take the time to TRULY develop a valuable product or a valuable service.
Use social media to your advantage, don't let social media take advantage of you.
A small percentage of you will take this advice and use it become incredibly wealthy. Most of you will ignore it and spend the next years spiraling down the social media vortex of death.
Read this thread. It's important.
4. What Are You Selling? (For Bootstrapper Members Only)
We’ve spent the last handful of issues covering all things attention: how to get it, grow it, and keep it.
Now it’s time to talk about making money with all that attention you’ve collected.
Today, we’re diving into answering one question: What are you selling?
P.S. - Subscribers of my newsletter get 30% off membership to The Bootstrapper. Click here to take advantage of the special offer.
5. Check the Comments
People have a lot to say about SEO.
Ana makes a great point with this tweet and it's true that many businesses are missing the mark with the blog posts they are publishing.
I also want you to click on the tweet and read the comments.
I found there to be some very open, honest, and insightful dialog about the topic.
6. A LinkedIn Story Format that Works (I Think)
Let's be honest. LinkedIn can be ... cringe.
Sometimes I read the posts on LinkedIn and truly wanna barf. 🤮
However, after making the commitment to build my Gary Vaynerchuk media company, I decided to start posting on LinkedIn.
The results have been amazing. The conversation is great, the people are nice, and it's genuinely been a very positive experience.
On that note, Justin Welsh put together a simple format that you can use to write and publish great stories on LinkedIn.
I plan on experimenting with this format and I hope it helps you as well.
7. The Greatest Sales Letter of All Time
In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many consider to be the greatest sales letter of all time.
The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and straight rip-offs dozens of times.
Here’s how it starts:
8. "I'm Done with Crypto": Voyager Bankruptcy Rocks True Believers
Here's why the crash of voyager and Three Arrows hedge fund is so painful to watch.
Because for years, the Bitcoin maxi's were ridiculing boomers for building a corrupt financial system that devalues fiat money and punishes the bottom 50% of the income demographic.
Banks can leverage debt and leave poor people holding the bag.
"Bitcoin solves this" is the manta. In a lot of ways, the Bitcoin mantra remains sound logic.
Unfortunately, people got stupid and greedy and started brokering crypto coins in funds and off chain brokerage accounts with promises of 20% returns.
How do you think that went?
Sadly, it turns out that millennials are no different than the boomers they claim to be better than. Trillions of dollars have evaporated.
I still own all my Bitcoin and as promised, will treat it like I do all my financial assets.
9. By Order of the Peaky Fookin' Blinders
I loved the finale of Peaky Blinders.
At first, I was thrown off because season 6 was so dark. But the finale pulled it all together with poise and class.
I nerded out and watched this interview. And no, I'm not ashamed to say that Cillian Murphy is the best looking human on the planet.
10. Final Thought - "Keep Investing in Yourself."
Last week, I wrote a bit about my relationship with money and some of the new habits I've tried to form as I've gotten older and developed a better understanding of it.
One of the other lessons I've been learning the last few years (and especially over the last few months) is the paradox of saving.
On one hand, you want to be sure you put some of your acorns away for a rainy day and I always have a good amount of cash saved in the bank.
But in the other hand is the reality that your money does no good if it's sitting in your bank account, collecting dust.
How much is too much to invest? How much is too much to save? When do you spend? When do you wait on the sidelines for better timing?
I have come up with a simple formula that is helping me counter act some of these thoughts. The idea is this ...
Always take advantage of an opportunity to invest in yourself.
I've continued to put money aside every week into the market. I've continued to spend the money I need on the employees that help me run my companies and grow my awareness.
I continue to pay the people that can help me grow my brand.
If I see a book that I think I can learn from, I buy it. I continue to pay my writing coach every month. I invest in my team of freelancers that help me formulate my content and my sales funnels.
All of this is to say that I don't have the perfect answer. Money is mostly psychological and I think what's most important is that everyone behaves in a way that allows them to sleep at night.
But for me ... I am keeping my foot on the gas because I think investing in myself is the best way to continue growing my wealth in the future.
Love you. Talk to you next week.