Tim Stoddart's Newsletter

How to Monetize Your Email List

published7 months ago
5 min read

Hi. Tim here.

My son is hitting the phase where if he doesn't get what he wants, he collapses onto the floor and lays flat on his back in a full starfish position. It's pretty hysterical.

1. How to Monetize Your Email List

If you want to build a successful business, you need to build an email list. Your email list is your most valuable asset.

However, an email list within itself is worth nothing. You can have millions of email subscribers, but if you’re not generating sales, then what do you really have?

You need to actively monetize your email list. There are many ways to achieve this.

In this week’s article, I will break down the best processes, tactics, and strategies you can use to make money off your email list.

2. How To (Actually) Grow Your Newsletter: The Growth Assassin Behind The Hustle, Codie Sanchez, and Milk Road

Matt McGarry works behind the scenes growing some of the most popular newsletters in the world.

On this week’s episode, Tim Stoddart (@timstodz) and Matt (@JMatthewMcGarry) dive into the nitty gritty details of growth. We’re talkin’ audience sizes, landing page conversion rates, current ad formats that are working well, and more. If you want to know how the big dogs think about getting readers, listen to this.

Click here to watch, listen, and check out the full show notes.

3. How Warren Buffet Decides if a Company Has a Moat

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Brian Stoffel
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August 27th 2022

Warren Buffet turned 92 this week.

Why does that matter?

Because it meant that for about 7 hours, Twitter was completely overloaded with awful and cringeworthy Twitter threads entitled "92 investing lessons from Warren Buffet."

It was a disaster.

If there was any good to come out of it, it is that Brian Stoffel put together an extremally useful thread on how Warren Buffet identifies moats.

It's fascinating and helpful.

The best quote from Warren Buffet I ever heard was this.
"I don't buy stocks, I buy companies. I just so happen to buy companies that are publicly traded."

What he meant by that statements that he doesn't care much about the stock price. What he really cares about is the health of a business. Does the business itself have a long runway to profitability?

It made me completely reevaluate my definition of success.

When I make personal investing decision, am I trying to close my eyes and throw darts? Or am I trying to align myself with companies that have longevity and protection?

Protection is what you need. Does your business have the ability to withstand the test of time?

Can your company survive the good times, the bad times, and all the unpredictability in between?

It turns out, the data is pretty clear on determining whether your company will survive or not. This "survivability factor" can also be called a moat.

Click here to read the full thread. I loved it. I studied it for a full hour.

4. Why Copywriting is a Super Power, and 3 Frameworks That Convert (Bootstrapper Members Only)

By now, you know creating a kickass product or service is only half the battle. The other half is selling. But how exactly do you sell someone?
Through the power of storytelling and positioning, aka copywriting.
There are tons of copywriting frameworks out there.
Here are three simple and effective frameworks that will get you real results, fast.

P.S. - If you're not a member, you can sign up by clicking here.

5. The (Not to Secret) Secret to Success

It seems to me like this lesson has been showing itself to me over and over again. It could be that I am more aware of it, or it could be that the universe knows I need a constant reminder.

Whatever the case, I am seeing examples of this lesson everywhere I look, and I am discovering that this is the ONLY thing you need to get whatever you want.

6. The REAL Opportunity in Electric Vehicles

Ever since watching the lecture given by James Litinsky on mining rare earth minerals, I have been fascinated with the industry.

Environmentalists (including myself) have naively miscalculated what is required to actually create electric cars. Many environmentalists want electric cars, but are against mining for the rare earth minerals needed in America, which means we outsource it to China who usually runs their mines by burning coal.

So then we lose on all sides.

First lose because we freely give China the head start in what will be the next centuries gold rush, and in addition we end up harming the environment even more by turning a blind eye when China burns coal to dig up the rare earth metals needed for EV batteries.

Since watching that lecture, I have become very passionate about creating a healthy mining industry in the good ol' U.S. of A.

Something has been developing in this industry which will make it even easier for us to create the EV batteries. In my view, this is a huge opportunity considering how much demand will be in this sector for the next 100 years.

7. Content Editing: The Art of Revising from Basic to Brilliant

When you’re learning how to start writing, overcoming perfectionism is not an excuse to publish sloppy or uninspired content .

Content that works for your business is not only clear, accurate, and educational, it also gives insight into your values.

And if it doesn’t contain aspects that make it memorable, it’s not going to work — which is why professional writers value content editing.

Of course, memorable content doesn’t automatically lead to conversions. But forgettable content amounts to time and energy you spend on work that doesn’t move prospects closer to making purchases.

Memorable content makes an impact on your audience members’ lives … and when they’re ready to buy something you offer, your product or service will be the only reasonable choice.

Content editing revises an article into a winning presentation.

8. You Can Steal All My Ideas

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Tim Stoddart
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August 31st 2022

I don't care.

9. Housing Market is Kaput (I don't think that's how you spell it)

On Tuesday, researchers at Goldman Sachs released a paper titled “The Housing Downturn: Further to Fall.” The investment bank now forecasts that activity in the U.S. housing market will end 2022 down across the board. The firm projects sharp declines this year in new home sales (22% drop), existing home sales (17% drop), and housing GDP (8.9% drop). For perspective, Russia’s souring economy is only expected to see its GDP fall 3% this year.

10. Final Thought - "You Are Not an Island."

The other week, I was fortunate enough to give a presentation for the Trends community. In my presentation, I taught the members how to create a successful agency. As you know, I believe that agencies are the best businesses to start if you are in the beginning of your career.

In my presentation I made the argument that your team is actually the most valuable business advantage you have.

A great team is more than simply "multiplying yourself." It's an emotional journey, it's a diversification of skills, and it's a fucking blast.

Earlier today, I was on the phone with some business acquaintances who I very much respect. In the conversation, I found myself saying the words "I am nothing without my team."

Right afterwards, I realized how true that statement was. It further cemented my beliefs in the importance of leadership and teamwork.

You are not an island. Although I understand why people see the solopreneur lifestyle so appealing, I can't imagine why anyone would actually want to live like that.

Why would you want to work alone? Why would you want to limit yourself to the boundaries of your own mind? Why would you want to spend all that time with your own thoughts?

It sounds miserable.

My team challenges me daily. They inspire me and they push me to be the best version of myself. I am so much better with my team. I wouldn't have it any other way.

I hope you have people around you that challenge you. I hope you are blessed with the gift of team work and everything that comes with it.

Love you guys. Talk to you next week.