The Secret Framework I Use to Always Make the Right Decision
Hello. Tim here.
I would like to remind everyone that Krispy Kreme makes the best donut and there's not really a close second.
1. How to Always Make the Right Decision
Your success is dependent upon the decisions you make.
If that’s the case, then how do you improve your ability to make the right decisions?
What if there were a method you could apply to guarantee you make the right business choices? Lucky for you, there is.
This model has generated millions for me and my partners. More importantly, it has relieved the stress and the burden of being the guy that everyone depends on to make the right choice.
In today's article, I will teach you you how to always make the right decision.
2. This Model Shouldn't Work ... But It Does
On this week’s episode, Ethan and I talk about Psychology Today, a publication older than Rolling Stone, New York Magazine, and People, whose success defies expectations.
Tune in to hear why their model is so surprising, the specific SEO strategies that make them one of Tim’s favorites, and the opportunities to apply their tactics in your own business.
Click here to listen to the episode and get the full show notes.
3. UGLY
August 10th 2022
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Polina Pompliano is one of my favorite writers. Her Substack, called The Profile, is one of the best examples of beautiful story telling mixed with helpful direction. It's brilliant.
You should subscribe.
This week, I read about the story of Robert Hoge. Robert was born with a tumor on his face.
The internal courage of this man has brought him to places that we all should aspire to go.
It's a touching story and it's a great reminder of gratitude.
Sometimes, I fall into the same trap as everyone else. I start to feel sorry for myself and the weight of the world weighs heavy.
It's stories like Robert's that remind me what is important. I have my health, I have my family, and I get to do what I love.
Every day is a gift and there's no way of knowing how many days you have left.
So get out there and do the damn thing!
Life is beautiful and this story was a great reminder of that.
Click here to read the full Twitter thread and click here to read the full story on The Profile.
4. You Are the Product (Bootstrapper Members Only)
An entrepreneur, let’s call him Paul, has hit a point in his business where he can’t feasibly take on more clients without taking on a lot more logistical headaches. His time and income have both hit a ceiling. He’s afraid he can’t charge more for his services relative to what his clients are used to paying (or willing to pay).
What can he do?
He could:
- Target different clients
- Hire more people to take on clients
- Improve his copywriting and marketing to better position himself (and charge more)
Or, he could go a different direction and turn himself into a product.
A product is more affordable for your clients, doesn’t take up your time on an ongoing basis (build once, sell forever), doesn’t (typically) require more staff, and allows you to build a Value Ladder.
It also allows you to charge way more for your services. Since you’ve created more affordable products to solve your clients’ problems, they’ll need to pay a premium for a bespoke experience–because they’re paying for your time, not the service itself.
But how do you turn yourself into a product, and what does that even mean?
P.S. - If you want to get access to this case study, consider becoming a member of The Bootstrapper. >> Readers of this newsletter get a 30% discount.
5. How to Find Good Businesses to Buy
Last week, I spoke about why I think buying websites and online businesses are the best way to build multiple income streams and create passive income. In that video, I received a comments from a follower asking how it is that I analyze websites to see if they are worth buying.
In this video, I give you my simple process to analyze websites as well as finding websites that are worth buying.
6. Work From Office
I enjoyed this article written by Scott Galloway. He gives a detailed analysis of some pros and cons of the new "work from home" culture.
His argument is compelling. In reality, "work from home" is inaccurate. What it really means is "work from anywhere not in the office."
This opens the playing field, a lot.
But it also closes off the opportunities that communal, in person working creates.
I don't have a strong opinion on the issue. But I do think work from home is more problematic than we give it credit for.
7. How to Write a Blog Post Introduction that Grabs and Holds Attention
Now that you’ve studied headline writing, it’s time to learn how to write a blog post introduction. Your blog post introduction is the second most important part of your content.
Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph.
Sound excessive? Only if you’re new to business blogging. It’s how you practice writing copy and content that gets results.
8. You Are Never Alone, You Need Feedback Loops
Wow. Zack Bush MD just blew my mind.
This video has layers and layers of meaning. It can be applied to health, business, entrepreneurship, society, and being a person.
I've been thinking about this all week, because there have been many areas of my life where I have been feeling isolated. This is dangerous.
I don't mean "isolated" in that I'm depressed or lonely. I mean that I am isolated in my thinking and my action.
There is no such thing as an isolated system in nature. We (and everything) needs to be connected to a system because the feedback loops of information are what creates resiliency.
Once you hear this, it sounds so obvious.
But this was a real "breaking out of the shell" moment for me. Incredible.
Click here to watch the full video on Instagram.
9. Kobe Bryant, the Day after he Tore his Achilles
10. Final Thought - "It's Time to Get Serious"
I’ve been working with a writing coach for the last two months. It’s been a great process. I’ve loved every second of it. I hired him to help me write a book.
But now things are getting serious. The brainstorming and creative process has run its course. I have to actually start writing the damn thing.
I have 18 pages written. I was on a hot streak in the beginning, but life showed up. Little man got sick, Jules is in the final home stretch of school, and I’ve used those circumstances as reasons to be too busy.
The funny thing is that I haven’t been too busy to do all the other things that don’t scare me as much.
I haven’t been too busy to write my newsletter, or to close deals, or to take sales calls. I’ve only been too busy to write my book.
So I’ve decided that I am going to write it on my secret (not so secret) blog. There is something about this blog, about “the blank page” that helps me generate a routine.
So, I will write my book in public. I will send you guys my work, each morning, as it comes out.
Admittedly, it may be choppy and there will be lots of editing, but I need to do this or else I won’t ever get this fucker written.
Thanks for supporting me.
Love you guys. Talk to you next week.
Tim